Everyone loves jewelry. Everything from gorgeous looking necklaces and earrings to well-crafted pocket watches are things that people have purchased for years from their local jewelry shop.
But these days, there’s so many different shops out there on the market that it can be difficult to figure out and decide which shop you should give your business. This is made doubly difficult when you realize that the jewelry business is one of those businesses where sales people will do verbal gymnastics in order to get you to purchase. Is there a good way to figure out what shop you should give your business to?
There are a few different things you can take into account when you’re trying to find which jewelry shop is the best. The first thing to do is consider the stock. Not just “does this shop have a variety of stones”, though that certainly does come into account. But when you go into the shop and look at the stock, is it clearly and neatly arranged? Or do the different display cases look over-stocked and over-packed? It takes a great deal of time and effort to make sure that the display cases are looking clean and tidy, but also display a good deal of stock options.
Thus, if the display cases look neat and tidy, while still managing to show you a wide variety of stock, that shows that the jewelry store is careful and interested in putting their best face forward. That speaks well of their ability to help you maintain your purchase!
Another thing to look for when you’re looking for a good jewelry store to purchase from is how quickly they offer discounts. It may seem like a great idea to go for the lowest price you can get, and in many ways it is. However, if the sales people are willing to offer a discount quickly and readily, that suggests that they’ve actually artificially inflated the price in the first place. This means that even with the discount, you may wind up paying far more than the actual market price for the piece of jewelry you’re looking at.
It seems counter-intuitive to think that you would be paying more if you got a discount, but that’s exactly how sketchy sales people manage to trick people into paying more than is appropriate. They make something seem like a great deal, even though the real truth is that the deal is not so great. So if the sales people are willing and ready to “make a deal” instead of sticking firm with a price and saying “this is what the product is worth”, it may be a sign that they’ve simply inflated the price higher than is appropriate.
At the end of the day, purchasing jewelry is always going to be a slightly expensive, luxury purchase. But to that end, there’s no reason to over pay for a luxury purchase, and get a poor quality product. Make sure you’re buying from a shop that is worthwhile!